SMS and MMS, both are text messaging services with different features and sending procedures. To get to know which one you should use from SMS and MMS in your business you need to have a deep understanding of both services.

SMS or Short Messaging Service, is the one that does not require any internet connection for sharing and receiving the text and this one has been bounded by 160 characters limits. The characters limit of SMS service can be jumped upward by 70 characters only if you the one will include the Unicode characters in its message.

Conversely, an MMS or Multimedia Messaging Service is one that allows you to share & receive multimedia along with content like screenshots, video clips, audio, emojis, & more. For exchanging the MMS services you are required to have an internet connection and also you are able to send text with having 1600 characters limit.

As both text messaging services serve differently so, the question “Which one should you use from SMS or MMS in your business”, this thing does completely depends on your business requirements. So, let's have a look at the below-mentioned points and understand which one you need to bring into your communication operation.

• In case, you want to send and receive the notification only, you must go for the Short Messaging service or SMS. But if you are needed to send and receive multimedia with your short text content then you may proceed towards MMS or Multimedia Messaging Service.
• SMS can be used as a time-dependent alert, update customers about changes in policy, confirm purchases, & reply to your customers on their queries by integrating with other applications. On the other hand, MMS allows you to assist your customers with guidance via a proper walkthrough, discount & festival offers with visually appealing images, and more.
• Using the MMS service in your business you can understand your customers ideally what you want them to know by sharing screenshots, photos, and others. Conversely, SMS service allows you to conversate with your customers even if you have an internet connection or any other issue.