Real estate brand licensing opens the door to new opportunities for the real estate developers who collaborate with established brands to come up with projects that are designed in sync with the latter’s ideologies and themes. The developer has to ensure that the real estate project showcases the brand’s most striking features making it a profitable situation for the brand, the developer and the home buyer as well.

The developer receives exclusive rights to use the brand name of the licensing company for a certain number of years under brand licensing. For every brand licensed real estate projects, the developer pays a royalty ranging from 5-10 %of every unit of real estate being sold, all in turn for lending the brand name and the brand aesthetics. The requirement for brand licensed real estate projects arises from the growing inclination towards a globally inspired lifestyle. The adoption of luxury living in sync with global standards leads to consumer inclination towards exclusive luxury properties defined by a top-notch brand or endorsed by a celebrity.

Real estate branding in diverse markets across the globe shows patterns of an enhanced customer interest towards the real estate, increased recognition in the real estate market and an obvious appreciation in the commercial worth of the luxury real estate. The main prerogative of exploiting brand licensing beyond property segment that is exploring the scope of brand licensing in other sectors apart from real estate.

World’s largest fashion and lifestyle media company, Fashion TV is not only into brand licensing for real estate offering licensing opportunities under F Houses, F Residences, F Apartments, F Villas, F Business Decks, F Hotels, F Outlet Mall and F Malls. With the Brand FTV License, the developers can get multiple opportunities to enter the real estate market and build significant real estate projects at a reasonably lesser investment. FTV Real estate brand license provides the liberty to enter into multiple business categories, a FTV License & channel partner program provides the extra advantage of being associated with the brand name of FTV & makes the retailers & developers take the lead in the real estate sector, offering lucrative commission structure as well.

Fashion TV also offers brand licensing for expanding retail businesses like apparels, luxury watches, fashion accessories like eyewear,shoes,bags,jewellery,luggage,beverages,perfmery,cosmetics,crockery,stationery,salon and gym equipment and personal goods to name quite a few.

So, brand licensing is not only limited to real estate but can be extended into several other business verticals as well. There is a plenty of scope for new opportunities in real estate brand licensing that can be transformed and mutually associated into other business interests as well.

Brand licensing offers a strong connection with brands and their customers with the destinations, so expanding brand licensing for purposes other than real estate development, brand aesthetics and promotion can be easily justified. For example, if a leading and reputable brand licenses its brand name for the construction and promotion of a luxury mall, then it can also be utilized to set up an educative and entertainment zone within the same mall, thus elaborating its brand popularity and recognition and benefitting the developer to an even greater extent.

Thus, the profits and the benefits are multiplied and diversified for both the licensing brand as well as the developer. So, a real estate brand licensing opportunity can be turned into a versatile business opportunity, marketing gimmick or promotional strategy as well.

So, exploring brand licensing beyond property exactly means that the brand licensing deal is not exclusively limited to the benefits of promoting the luxury property only but can be extended, diversified and multiplied into other business verticals as well. There is a lot of scope of new opportunities in real estate brand licensing ,established companies like Fashion TV which is the world’s largest fashion and lifestyle media company has vested business interests in retail businesses, too. FTV brand licensing is an integrated program operating through multiple channel partners across key,strategic cities of the Nation that aim to incorporate effective business management for the licensee in versatile business verticals.

Aspiring entrepreneurs can take FTV brand licenses to own exclusive businesses for luxury eyewear, branded stationery, premium quality salon and gym equipment, exclusive beverages, luxury luggage and bags, footwear, apparels and luxury watches as well.

No business today is limited to a localized operating zone as today the entire world is encapsulated and encompassed in the social media circle. Every business today has a potential to traverse global boundaries and rise in International stature. So, exploring brand licensing beyond property is an essential prerequisite of tapping the unexplored potential of business and retail industry.

Fashion TV brand license also offers access to organizing events, beauty pageants and entertainment events as well. So, the definition of brand licensing is not only limited to real estate value magnification but extends to several other commercial activities as well.

Brand licensing thus serves as a powerful tool to connect with the audiences over  diverse mediums and facilitate mutual promotions of a variety of businesses. It can be used for business development with newer partners and also to expand the horizons of businesses in unexplored territories.