The size of the Global Creative Management Platform Market was estimated at USD 998.8 million in 2022. With a projected CAGR of 7.8% over the forecast period, the market is expected to increase from USD 1,053.0 million in 2023 to USD 1,777.3 million in 2030.
Advertising and marketing professionals can use the Creative Management Platform (CMP), a cloud-based platform that unifies a variety of display advertising tools they currently use. These tools are provided with ad design-builders and allow for cross-channel publishing, bulk dynamic creative creation, and the gathering and analysis of marketing data.
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Which company dominates the Global Creative Management Platform Market?
- Celtra (U.S.)
- Frontify (Switzerland)
- Ad-Lib.io (London)
- Adzymic Pte Ltd. (Singapore)
- Bynder (Netherlands)
- Marin One (U.S.)
- AdCreative.ai (France)
- Bannerflow (Sweden)
- Inspired Thinking Group (ITG) Limited (Netherlands)
- Adobe Advertising Cloud (U.S.)
What are the factors driving the growth of the Creative Management Platform Market?
Numerous industries heavily rely on automation. Around 86% of respondents, according to a Smartsheet survey, said that automation in the workplace increases worker productivity and efficiency. In order to create templates without overwhelming them with particular coding or design tasks, market participants are concentrating on developing their own template automation engine. Different static and dynamic ads can be made by brands, and they can be instantly optimized for use on various channels and formats.
What are the market's geographic insights for the Creative Management Platform Market?
The market is examined geographically across five key regions: North America, South America, Europe, the Middle East and Africa, and Asia Pacific. They are further investigated internationally.
Due to the presence of major brands, publishers, and advertising agencies, North America held the largest market share for creative management platforms in 2022. The Oberlo study projects that US digital ad spending will increase by 11.2% from 2022 to USD 271.2 billion in 2023. This is one of the main factors driving the expansion of the market in the area. Following the pandemic, the demand for CMP increased in sectors like entertainment, travel & tourism, and retail.
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An overview of the report
- The report comprehensively analyzes recent and anticipated market trends to help investors find investment opportunities.
- Market predictions through 2030, starting from estimated market values
- Market trends that are significant across industries, regions, and countries
- Market strategies and significant developments observed
- Market dynamics like drivers, obstacles, opportunities, and other trends require
- comprehensive company profiles of significant players, both established and emerging
- Emerging economies are anticipated to grow through 2030.
Analysts have segmented the "Creative Management Platform Market" into application, type, and regional segments to aid market participants in better understanding the market. Each element clearly demonstrates the variables that are most likely to have an impact on it and the variables that are anticipated to have a limit. The reader can access specific market updates thanks to the segmented explanation. The market research report on Creative Management Platform Market Trends also discusses evolving environmental concerns, shifting political environments, and various government approaches to regulatory reforms.
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