The US Dark Kitchens/Ghost Kitchens/Cloud Kitchens Market is estimated to be valued at US$ 2.56 billion in 2023 and is expected to exhibit a CAGR of 21.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Dark kitchens, also known as ghost kitchens or cloud kitchens, are commercial kitchen spaces that prepare food specifically for delivery and take-out, without the dining area of a traditional restaurant. They allow restaurant brands to offer delivery-only operations at lower costs. Dark kitchen operators lease commercial kitchen space and partner with various third-party delivery platforms like DoorDash, Uber Eats, and GrubHub to receive and fulfill food delivery orders.
Market Dynamics:
The growth of the US Dark Kitchens market is driven by the convenience offered to customers and lower operational costs for kitchen operators. The demand for food delivery services has surged since the COVID-19 pandemic as more people prefer having meals delivered at their doorstep for safety and convenience. This has propelled the growth of dark kitchens catering exclusively to online food delivery. According to statistics, the U.S. restaurant delivery market grew by 85% in 2020 compared to the previous year. Additionally, dark kitchens have significantly lower startup and overhead costs compared to traditional brick-and-mortar restaurants since they don't have dining space or waitstaff. This allows budding food brands and enterprises to test new delivery-only concepts at lower risks. Not having to spend on real estate, décor, and table service helps kitchen
SWOT Analysis
Strength: Dark/ghost/cloud kitchens provide convenience and minimal overhead costs to restaurants. They allow restaurants to utilize unused kitchen space and operate multiple "brands" from one location. Low rental costs and operating expenses allow for competitive pricing.
Weakness: Dark kitchens lack the atmosphere and experience of traditional sit-down restaurants. They rely entirely on delivery and takeout orders via apps/websites with no storefront. Food quality may be inconsistent without on-site customers.
Opportunity: The US online food delivery market is growing rapidly as more consumers opt for takeout and delivery. Dark kitchens are well-positioned to partner with major delivery platforms and capture market share. Untapped suburban and rural areas provide room for expansion.
Threats: Major delivery platforms wield significant power over restaurants. Excessive fees and changing algorithms can heavily impact a kitchen's business. Labor and ingredient shortages also present operational challenges. Rising real estate costs could eat into thin margins.
Key Takeaways
The global US Dark Kitchens/Ghost Kitchens/Cloud Kitchens Market Share is expected to witness high growth, exhibiting a CAGR of 21.7% over the forecast period, due to increasing demand for convenience foods and the expansion of online food delivery platforms.
Regional analysis: The US dark kitchens market is dominated by the Western and Southern regions due to high population densities and adoption of online food delivery services in major cities like Los Angeles, San Francisco, Dallas and Miami. These regions account for over 60% of the country's ghost kitchen space.
Key players: Key players operating in the US dark kitchens market are Kitchen United, Zuul Kitchens, Kitopi, REEF Technology, Uber Eats, GrubHub, CloudKitchens, Karma Kitchen, and Virtual Kitchen Co., DoorDash. These companies are investing heavily in new kitchen infrastructure, partnering with national restaurant chains, and using data analytics to help optimize kitchen operations.
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https://www.newsstatix.com/us-dark-kitchens-ghost-kitchens-market-trends-size-and-share-analysis/
