The Germany nutritional supplements market is estimated to be valued at US$ 4.86 Bn in 2022 and is expected to exhibit a CAGR of 3.3% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Germany nutritional supplements market comprises products that deliver essential vitamins, minerals, herbs, botanicals, amino acids, and enzymes. These supplements are intended to fill any nutritional gaps in diet. They are available in various forms such as tablets, capsules, powders, and liquids. Rising awareness regarding benefits of maintaining healthy lifestyle along with increase in number of health-conscious consumers are the major factors driving growth of the Germany nutritional supplements market.

Market key trends:
The Germany nutritional supplements market is witnessing high growth owing to rising inclination towards preventive healthcare. Consumers are shifting focus from conventional treatment methods to preventive healthcare with emphasis on maintaining well-being through supplementation. Growing elderly population also favors market growth as nutritional supplements help address nutritional deficiencies commonly observed among the aged population. According to Federal Statistical Office of Germany, number of people aged 65 years and above is expected to increase from 18.3 million in 2019 to 20 million by 2035. Thus, growing health-conscious and geriatric population will continue to drive demand for nutritional supplements in Germany over the forecast period.

Porter’s Analysis
Threat of new entrants: New entrants face high regulatory and capital investment barriers in the Germany nutritional supplements market. The Germany Nutritional Supplements Market is dominated by well-established players.
Bargaining power of buyers: Buyers have moderate bargaining power due to availability of alternatives in the market. However, buyers prefer quality and trusted brands.
Bargaining power of suppliers: Suppliers have moderate bargaining power due to high switching costs for raw material providers.
Threat of new substitutes: Low threat of new substitutes as nutritional supplements have well-defined applications and uses.
Competitive rivalry: High competitive rivalry among existing players to gain market share.

SWOT Analysis
Strengths: Established brand names, wide product portfolio and regulatory compliance are the key strengths of players.
Weaknesses: High operating costs and reliance on contract manufacturing are weaknesses.
Opportunities: Increasing health awareness, rising obesity rates and aging population present opportunities for growth.
Threats: Stringent regulations and vulnerability to changes in healthcare policies pose threats.

Key Takeaways
The Germany nutritional supplements market is expected to witness high growth, exhibiting CAGR of 3.3% over the forecast period, due to increasing health awareness among consumers. Growing obesity rates and aging population are major drivers.

The southern region dominates the Germany nutritional supplements market owing to high disposable incomes and better healthcare penetration. States like Bavaria and Baden-Württemberg account for nearly 35-40% of the market share.

Key players operating in the Germany nutritional supplements market are Queisser Pharma GmbH & Company KG, Nutraceuticals Group, Dr.B.Scheffler Nachfolger GmbH & Co. KG , ZeinPharma Germany GmbH, Pamex Pharmaceuticals GmbH, Ayanda GmbH, Sabinsa Europe GmbH, Denk Pharma GmbH & Co. KG, and Pascoe Naturmedizin. Key players focus on new product launches, partnerships and expanding manufacturing facilities to gain foothold.

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