The Active Cosmetics Market is estimated to be valued at US$ 9.4 Bn in 2022 and is expected to exhibit a CAGR of 12.64% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

The active cosmetics market comprises products including anti-aging, UV protection, skin brightening, moisturization, conditioning, and others. These products help improve skin health and appearance through active ingredients like peptides, antioxidants, vitamins, and botanical extracts. They are widely used in skin-care routines to prevent signs of aging, nourish skin, and protect from environmental stressors.

Market Dynamics:

Increasing consumer awareness about the benefits of ingredients such as antioxidants, peptides, and vitamins for skin health and appearance is a key factor driving the active cosmetics market growth. Consumers are well informed about product formulations and ingredients to maintain youthful skin. Furthermore, rising pollution levels and hectic lifestyles have fueled the demand for multi-functional skin-care products that hydrate, protect and repair skin from daily damage. Improved distribution networks of major players ensuring product accessibility to wider consumer bases across regions is another factor promoting market expansion over the forecast period.

Market key trends:

One of the key trends in the active cosmetics market is the rise in demand for organic and natural beauty products. Consumers are increasingly preferring cosmetics made from natural ingredients that are not harsh on the skin. This has led cosmetics brands to offer more natural products infused with active ingredients sourced from plants and herbs. Moreover, organic active cosmetics are considered more effective as natural extracts are easily absorbed by the skin.

SWOT Analysis:

• Strength: Active cosmetics offer several skincare benefits such as anti-aging, reducing pigmentation, and improvement of skin tone. This increases their customer appeal.
• Weakness: Many new brands lack proper R&D infrastructure for product development and testing. This can impact product quality and safety.
• Opportunity: Rising health and wellness movement has fueled demand for skincare products with therapeutic benefits. This provides opportunities for brands to introduce effective anti-aging wrinkle creams, acne treatments etc.
• Threats: Stringent regulations associated with testing and launch of new cosmetic ingredients increase costs and timelines for brands. This threatens profit margins, especially of smaller players.

Key Takeaways:

The Global Active Cosmetics Market Demand is expected to witness high growth, exhibiting CAGR of 12.64% over the forecast period, due to increasing consumer preference for cosmetic products with skincare benefits.

The active cosmetics market size was valued at US$ 8.25 Billion in 2021. North America dominated the market due to rapid adoption of advanced skincare and hair care products for therapeutic benefits in the region. However, Asia Pacific is expected to be the fastest growing market owing to rising disposable income and growing awareness about self-care products in countries like China, India, and Japan.

Key players operating in the active cosmetics market are L’Oréal S.A. (France), Lucas Meyer Cosmetics (France), Pfizer Inc. (U.S.), Givaudan (Switzerland), Croda International Plc. (U.K.), Active Cosmetics Manufacturing (U.S.), and Symrise AG (Germany) among others. These players are focusing on new product launches with enhanced formulas, particularly incorporating organic and natural active ingredients.

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