Webinars are a popular way to host live events from remote locations. Research shows that using the best webinar platform can be a powerful marketing tool for businesses. 73% of B2B marketers claim that webinar is the most effective way to generate quality leads, drive sales and boost company revenue.
What Can You Sell Using a Webinar
Online courses
Selling online courses through webinars is easy because you can engage directly with your audience during your talk. The features and benefits of the course can be explained in an easy-to-understand manner, leading to effective sales.
SaaS products
Webinars are one of the best ways to nurture and collect leads for your product. How you present your offer to your audience will determine how they perceive your product. They add value to the customers by educating them on how to better solve their problems and offering them products that do the same thing but are more effective and efficient.
Digital products
A webinar is an online sales presentation tool for selling digital products. Proving that it is the best solution will give you the greatest chance of selling your product to potential customers.
You can plan your pitch, work down to the details, and start with a script perfectly crafted for tonality and modulation. Apart from meeting in person, webinar is a great opportunity to let your audience know about your product.
Many businesses use webinars as lead conversion tools to sell apps, ebooks, webinars, audiobooks, and membership subscriptions online.
Tips on Generating Leads and Selling Your Products Using Webinars
Webinars have been used as marketing content to help companies generate leads and build relationships with the existing customer base. When the webinars are used as a tool to generate leads instead of just learning sessions, it’s best to follow the practices that rewards you best results from your customers. Here are some design tips to follow when using webinars for marketing and lead generation:
1. Choose a compelling topic
The topic is core to marketing webinars. Without an interesting topic, your webinar could seem generic to the viewers and attendees. When you choose a topic, you attract interested customers to register for your webinars, resulting in your webinar gaining more registrations.
Keeping your topic around the problems that your customers are facing regularly would help them get the solutions they need. While the content of your webinar matters the most for the attendees, make sure you have a captivating title that builds engagement from the get-go. Don’t make it too fancy that it would make it difficult for the audience to understand your objective.
2. Branding Your Webinar
Most webinars are structured so that the speaker appears in a small window and the presentation is attached to the meeting. Therefore, your slides should be engaging and eye-catching to keep your audience engaged throughout the webinar. Don't use text-heavy presentation slides that make the webinar boring and dull.
Overwhelming your audience with statistics and facts at the same time can overwhelm them. Instead, you can use charts and graphs to make your content easier to read, and bullets to break information into paragraphs.
Make sure your webinar has the branded visuals from colors to complete theme of the webinar. The more the webinar will be branded, the more it will keep your audience engaged through the webinar.
3. Use Social media connections for promotion
Leverage social media connections and followers to drive the promotion of your webinar. Create engaging posts and ads to increase the reach of your webinar and encourage followers to attend the webinar.
Social media marketing is one of the most effective strategies to generate leads and convert them into sales. Add stories to your posts to ensure it gets more views and let the audience feel more relatable.
Videos are always the best option to go with in social media marketing strategy for webinars. They have a larger reach and longer visual impact on the audience’s mind. Videos enhance user experience and allow customers to understand information way more easier than simple text content. Videos are more conversion focused if your goal is to drive traffic on the registration page.
4. Use engagement strategies to keep audience engaged
Only when the webinar is engaging generates attendee satisfaction, which eventually encourages the attendees to buy from you. Keep the entire session interactive by asking questions and conducting surveys. Incorporating polls in the webinar creates interaction between attendees and presenters. This will prevent viewers from getting bored. At the same time, it also serves as a medium for collecting stats for future webinars.
5. Don’t forget to follow up
Let's say you promote a product or course idea that requires registration via a link, and make sure you interact with your audience after the webinar. Some people may have watched the webinar but were unable to register for some reason. You can then contact for further information and, ultimately, to register.
Send a thank you email for attending the webinar with a summary of the topics discussed and possibly a recording of the webinar. A feedback form asking for suggestions and improvements for next time. You can even email them a link to the webinar recording to show them what they’ve missed.
