The Tissue Paper Market is estimated to be valued at US$ 84.372 Bn in 2023 and is expected to exhibit a CAGR of 6.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Tissue paper is a lightweight paper or spunlace used in various hygiene and personal care applications. It is used as bath tissue, facial tissue, paper towels, napkins, and others. Key end uses of tissue paper include household, hospitality, foodservice, healthcare, and industrial. Household segment dominates the market owing to high usage of tissue papers for cleaning, sanitation, and personal hygiene purposes.
Market Dynamics:
Increasing demand for tissue paper from household segment is a key driver for market growth over the forecast period. Rising urbanization coupled with growth in disposable incomes in developing countries is driving sales of tissue papers for household cleaning and personal hygiene needs. Additionally, increasing prevalence of sanitation and hygiene awareness post COVID-19 pandemic is also augmenting demand for tissue papers across geographies. Furthermore, rising focus of consumers on health and wellness is supplementing adoption of tissue paper products over traditional cloth towels. Major players are engaged in capacity expansion and product promotion activities to capitalize on prevailing opportunities in the market. However, fluctuating raw material prices may hamper the tissue paper market growth during the forecast period.
SWOT Analysis
Strength: Tissue paper has high usage in household cleaning and personal hygiene which drives its consistent demand. Its ease of use and affordability has ensured wider acceptance. Production of tissue paper requires widely available raw materials like wood pulp and recycling of waste paper making it a sustainable industry.
Weakness: Significant fluctuation in prices of raw materials impacts production cost of tissue paper. Dependency on imports for raw materials by some regions increases vulnerability to trade policies.
Opportunity: Growth of organized retail and e-commerce sectors provide new sales channels for tissue paper products. Rising incomes and spending power in developing nations will bolster demand.
Threats: Stringent environmental regulations on deforestation activities for paper production. Substitution threat from reusable hygienic products like cloth napkins.
Key Takeaways:
The Global Tissue Paper Market is expected to witness high growth, exhibiting CAGR of 6.8% over the forecast period, due to increasing usage of tissues and wet wipes in households and commercial establishments for cleaning and hygiene purposes. Wide availability of raw materials and adoption of recycling practices ensures sustainable supply of tissues.
The Asia Pacific region dominates the global tissue paper market with China, India, and Japan among the major consumers. Rising disposable incomes, growing population, and urbanization are driving tissue sales. Europe is another major regional market led by countries like Germany, UK and Italy supported by high consumer spending and awareness. North America is anticipated to grow at a steady pace due to maturity and replacement demand of tissues and related products.
Key players operating in the tissue paper market are Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Asia Pulp and Paper Group, Procter & Gamble Co., Sofidel Group, CMPC Tissue S.A., WEPA Hygieneprodukte GmbH, Metsä Group, Cascades Inc. These companies are focused on new product launches, mergers, acquisitions and capacity expansion strategies to strengthen their market position and serve the rising global demand for tissue paper.
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