The makeup packaging market is estimated to be valued at US$ 8126.3 Mn in 2023 and is expected to exhibit a CAGR of 6.6% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
The makeup packaging market consists of various types of packaging solutions used for cosmetic and personal care products. Key packaging types include jars, tubes, bottles, pots & jars, sachets, and other specialty containers. Makeup packaging protects products from moisture, heat, UV radiation, and microbial growth. It also aids product differentiation and brand appeal through innovative designs, textures, and colors. Rapid growth of color cosmetics especially in Asia Pacific and willingness of millennial consumers to pay premium for sustainable packaging solutions is fueling demand in the market.
Market Dynamics:
Rising disposable incomes and changing lifestyles in developing countries is a key driver for increasing cosmetic expenditures. This has translated to growth of premium and luxury makeup brands offering varied product ranges and specialized formulations. Innovative and attractive packaging serves as a critical selling point for such high-end products. Additionally, focus on sustainability is also prompting packaging manufacturers and brand owners to utilize renewable, recycled, and recyclable materials for reducing environmental footprint. For example, widespread adoption of post-consumer recycled plastic and paperboard. Growing prominence of eco-friendly and customized compact sizes suitable for on-the-go usage further supports market expansion over the forecast period.
SWOT Analysis.
Strength: The Makeup Packaging Market has strong growth potential due to rising focus on aesthetically appealing packaging. Growing demand for multifunctional and innovative packaging solutions is fueling market growth. Increased spending on personal grooming and skincare products is further driving demand.
Weakness: High research and development costs for technologically advanced packaging solutions can hamper market growth. Stringent government regulations regarding usage of certain materials in packaging may also restrict market expansion.
Opportunity: Growing e-commerce sector offers lucrative opportunities for manufacturers and distributors. Rising prominence of online shopping channels will augment demand for attractive and secure makeup packaging. Adoption of eco-friendly and sustainable packaging materials present new avenues.
Threats: Availability of low cost alternatives can threaten established market players. Volatility in raw material prices may negatively impact production costs.
Key Takeaways
The Global Makeup Packaging Market Trend is expected to witness high growth, exhibiting CAGR of 6.6% over the forecast period, due to increasing demand for improved aesthetic appeal and functionality of cosmetic products.
Regional analysis: North America dominates the global market and is expected to maintain its leading position during the forecast period. This can be attributed to increasing spending on personal grooming products in the region. Asia Pacific exhibits fastest growth and is estimated to register a CAGR of over 7% between 2023 and 2030 driven by surging demand from China, India, South Korea and other developing nations due to rising disposable incomes.
Key players related content: Key players operating in the Makeup Packaging market are Albéa S.A., AptarGroup, Inc., Axilone USA, ShyaHsin Packaging (China) Co., Ltd., Lumson SpA, Toly Group, Cosmopak Corp., Yoshida Industries Co., Ltd., Mitani Valve Co Ltd., HCP Packaging (Shanghai) Co. Ltd., Quadpack Industries, S.A., Kolmar Laboratories, Inc., and others. These companies are focusing on new product launches, collaborations and technological innovations to strengthen their market position.
