Market Overview:

Computer keyboards are electronic typewriter and computer peripheral devices that allow users to enter text, numbers and symbols for data entry and other operations. Computer keyboards come in various layouts and types such as full-sized keyboards, compact keyboards, ergonomic keyboards and laptop/notebook keyboards. They provide advantages of quick data input, ease of use, customizable functions and connectivity options. Growing digitization, increasing computer adoption and changing work preferences are propelling the demand for computer keyboards globally.

The Computer Keyboards Market is estimated to be valued at US$ 5.08 Bn in 2023 and is expected to exhibit a CAGR of 3.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the major trends driving growth in the computer keyboards market is rising adoption of wireless keyboards. Wireless keyboards are more portable and compact in size as compared to regular corded keyboards. They offer freedom of movement and eliminate cable clutter. Advancements in Bluetooth and other wireless technology have made wireless keyboards more reliable and energy efficient. Increasing popularity of laptops and mobile workstyles is further fueling demand for wireless keyboards. Wireless keyboards are gaining popularity for both home and office use due to their space saving design and ease of use.

Porter's Analysis

Threat of new entrants: New entrants face high initial capital requirements and established brand loyalty of existing players. However, threat increases due to low differentiation in products.
Bargaining power of buyers: Buyers have high bargaining power due to availability of substitutes and less differentiation between brands. They can negotiate on price as well as bundled offers.
Bargaining power of suppliers: Suppliers have moderate power due to availability of substitutes and less switching costs. Suppliers provide standard components without much differentiation.
Threat of new substitutes: Substitutes like on-screen keyboards, voice recognition software pose limited threat currently due to preference for tactile feedback.
Competitive rivalry: Intense due to low brand loyalty and low differentiation between manufacturers.

SWOT Analysis

Strengths: Established brands, wide product portfolio, technological innovation are major strengths.
Weaknesses: High dependency on few global suppliers, vulnerability to low-cost alternatives, negative environmental impact.
Opportunities: Growth in ergonomic keyboards, rising gaming culture, increasing laptop and PC sales.
Threats: Rising raw material costs, trade war impacting components sourcing, technology shifts towards voice/touch interfaces.

Key Takeaways

The Global Computer Keyboards Market Size is expected to witness high growth, exhibiting CAGR of 3.9% over the forecast period, due to increasing sales of PCs and laptops globally. The market size for 2023 is estimated to be US$ 5.08 Bn.

Regionally, Asia Pacific dominates currently attributed to presence of manufacturing bases in China and availability of low-cost alternatives. North America and Europe remain other major markets led by demand from corporate offices and gaming culture.

Key players operating in the computer keyboards market are Logitech International SA, Microsoft Corporation, Datadesk Technologies, Inc., Fentek Industries Inc., Adesso AG, Shenzhen V4 Electronic Co., Ltd., Fellowes Limited, Kinesis Corporation, Gold Touch Enterprise Inc., and Posturite UK Ltd. The intensity of competition is high due to presence of numerous regional players and low differentiation. Innovation plays a key role for companies to gain competitive edge.

For More Insights, Read: https://www.newswirestats.com/computer-keyboards-market-demand-growth-and-regional-outlook-by-2030/