Quick e-commerce or quick commerce refers to e-commerce business model that promises delivery of goods within a very short span of time, usually within 60 minutes. It delivers groceries and daily essential items. Customer need for immediate access to products and advantages like contactless delivery have boosted the adoption of quick commerce. The Europe Quick E-Commerce (Quick Commerce) Market is estimated to be valued at US$ 4.85 Bn in 2023 and is expected to exhibit a CAGR of 38% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Opportunity:

The opportunity of shorter delivery times is estimated to drive the growth of Europe quick e-commerce market. Customers nowadays prefer immediate access and quick delivery of products which has increased the demand for quick commerce services. Delivery within one hour fulfills the instant requirements of consumers and gains their loyalty. Companies are leveraging latest technologies like micro-fulfillment centers, last-mile electric vehicles and automation to provide super-fast delivery. Establishment of these centers near residential localities enables stores to reduce delivery time significantly. Short delivery times will attract more customers towards quick commerce platforms and boost the revenue of this market over the forecast period.

Porter’s Analysis
Threat of new entrants: The threat of new entrants in the Europe quick e-commerce market is moderate. New entrants require significant capital investments to establish infrastructure and achieve economies of scale to compete with existing players. However, the market is growing rapidly providing opportunities for new players.

Bargaining power of buyers: The bargaining power of buyers in the Europe quick e-commerce market is high. Buyers have many options to choose from as the market is dominated by key global and regional players. Buyers can easily switch between platforms based on delivery time, product prices and availability.

Bargaining power of suppliers: The bargaining power of suppliers is moderate. While dominant players have influence over suppliers due to large order volumes, suppliers have low switching costs and can supply competitors as well.

Threat of new substitutes: The threat of substitutes is high due to presence of other e-commerce and delivery platforms that offer similar hyper-local fast delivery services.

Competitive rivalry: Intense due to presence of global and local quick commerce giants competing on parameters like delivery time, product assortment and prices.

SWOT Analysis
Strength: Extensive service coverage, dedicated dark stores/infrastructure, partnership with retail chains enabling wide product assortment.
Weakness: High operating/infrastructure costs, reliance on contractor-based model affecting delivery quality, possible glitches in technology/apps.
Opportunity: Untapped rural markets, new services like alcohol/pharma delivery, expanding private labels.
Threats: Strict regulations around delivery jobs, sustainability issues due to individual deliveries, limited addressable market due to delivery charges.

Key Takeaways
The Europe Quick E-Commerce Market Size is expected to witness high growth led by the growing adoption of smartphone-based shopping and preference for instant gratification. The UK is currently dominating the market due to widespread digital infrastructure and adoption of new technologies. Germany is also emerging as a major market backed by high smartphone and internet penetration.

Regional analysis: Western Europe accounts for over 60% share primarily led by the UK, Germany, France and Spain where quick commerce services are widely available across major cities. Eastern Europe is witnessing faster growth on account of increasing investments by global players like Getir and Gorillas in countries such as Poland and Turkey.

Key players: Key players operating in the Europe quick e-commerce market are Getir, Gorillas, Gopuff, Just Eat Takeaway, Delivery Hero, Jokr, Flink, Zapp, Uber Eats, Wolt, Bolt, and Deliveroo. Players are adopting strategies like expanding into new cities, introducing private labels and partnering with retail chains to strengthen market presence.
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For More Insights, Read: https://www.newswirestats.com/europe-quick-e-commerce-quick-commerce-market-demand-growth-and-regional-outlook-by-2030/