Tissue paper, also known as facial tissue or simply tissue, is a lightweight paper or, light crêpe paper. It is used as a disposable means of cleaning or drying items or drying hands. Tissue papers are very often designed to be strong, soft, and absorbent so that it can soak up liquids like water or other secretions. They are generally used for nose blowing, eye wiping and cleaning hands. The use of tissue paper has increased considerably over the past few years owing to rising focus on hygiene during the COVID-19 pandemic.
The global Tissue Paper Market is estimated to be valued at US$ 84.37 Bn in 2023 and is expected to exhibit a CAGR of 6.80% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Opportunity
Rising need for hygiene products: The COVID-19 pandemic has significantly pushed up demand for hygiene products like tissue papers as people have become increasingly focused on sanitization and personal hygiene. With experts warning of future pandemics as well, awareness about cleanliness and hygiene is expected to remain high. This rising need for hygiene products is estimated to drive significant opportunities for growth in the tissue paper market over the forecast period.
Porter's Analysis:
Threat of new entrants: The tissue paper market has moderate threat from new entrants due to established brands, requirement of large production facilities and distribution channels.
Bargaining power of buyers: Buyers have high bargaining power due to availability of substitutes and less differentiation in products.
Bargaining power of suppliers: Raw material suppliers have moderate bargaining power due to availability of alternative raw material sources.
Threat of new substitutes: Products like paper towels, wet wipes pose high threat of substitution.
Competitive rivalry: Intense rivalry exists among existing players to gain market share.
SWOT Analysis:
Strengths: Strong brands, wide distribution channels, economies of scale benefits.
Weaknesses: Low product differentiation, vulnerability to fluctuations in raw material prices.
Opportunities: Growth in retail sector, increasing disposable income, evolving consumer preferences.
Threats: Rising environmental concerns, stringent regulations on packaging materials.
Key Takeaways:
The Global Tissue Paper Market Demand is expected to witness high growth during the forecast period of 2023-2030. Western Europe currently dominates the market accounting for over 30% of global demand. Rapid growth is expected in Asia Pacific region with China and India emerging as major consumers on back of rising incomes and expanding retail sector.
Key players operating in the tissue paper market are Saint-Gobain, Kingspan, Rockwool, BASF, Johns Manville, Knauf Insulation, Owens Corning, Paroc, Dow Building Solutions, GAF Materials. Saint-Gobain and Kimberly-Clark are the largest manufacturers with wide global presence across various countries.
North America is the second largest market for tissue paper driven by growing demand from residential and commercial sector. Increased healthy awareness and environmental consciousness has boosted sales of sustainable tissue products in the region.
Key players operating in the tissue paper market are Saint-Gobain, Kingspan, Rockwool, BASF, Johns Manville, Knauf Insulation, Owens Corning, Paroc, Dow Building Solutions, GAF Materials. Saint-Gobain and Kimberly-Clark are the largest manufacturers with wide global presence across various countries.
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