Poultry keeping machinery includes equipment such as feeders, waterers, egg sorters, and nest boxes that help farmers in automatic feeding, drinking water and egg collection processes. Rising population worldwide has increased demand for poultry meat and eggs, which is fueling the need for efficient poultry farming practices. Poultry keeping machinery automates routine tasks and enables large scale production with minimal human intervention.

The global Poultry Keeping Machinery Market is estimated to be valued at US$ 5563.33 Mn in 2023 and is expected to exhibit a CAGR of 5.8% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Opportunity:

Demand for Efficient Poultry Farming. Advancements in poultry keeping machinery has made it possible for farmers to handle increasingly large flocks with greater productivity. Automated equipment such as feeders and waterers ensure timely supply of feed and water for the birds without direct human intervention. This enables farmers to focus their efforts on other important aspects of poultry farming. Moreover, automatic equipment prevents feed and water wastage while maintaining optimum flock health. Steady growth of the poultry industry worldwide is fueling demand for efficient farming practices, presenting significant growth opportunities for players in the poultry keeping machinery market.

Porter's Analysis

Threat of new entrants: The threat is moderate as large capital investment is required to set up manufacturing facilities. However, technology advancements have lowered the entry barriers.

Bargaining power of buyers: The bargaining power is high as buyers have many established players to choose from. Buyers can negotiate on price offering a price advantage.

Bargaining power of suppliers: The bargaining power of suppliers is moderate as there are many component suppliers. However, suppliers of certain critical components have some bargaining power.

Threat of new substitutes: Threat is moderate as new technologies bring in alternative methods for poultry keeping. However, substitutes find it difficult to match functionalities of existing machinery.

Competitive rivalry: The rivalry is high among key global players offering differentiated products. Players compete on technology, quality, pricing and after-sales support to gain market share.

SWOT Analysis

Strengths: Established global distribution network, technological advancements in automation, innovation in product design.

Weaknesses: High R&D and capital investment requirements, vulnerable to economic cycles affecting poultry industry.

Opportunities: Growth in demand from emerging markets in Asia Pacific and Latin America, opportunities from free-range and organic poultry farming.

Threats: Trade barriers and regulations affecting machinery imports, rising raw material prices and supply chain disruptions.

Key Takeaways

The Global Poultry Keeping Machinery Market Share is expected to witness high growth supported by rising demand for poultry meat and eggs globally. The market size is projected to reach US$ 8927 Mn by 2030 registering a CAGR of 5.8% during the forecast period.

Regionally, Asia Pacific dominates the market with a share of over 35% in 2023. China, India and other Southeast Asian countries are major markets driving the regional growth. This is attributed to rising disposable incomes, growing demand for animal protein and expansion of organized poultry farming.

Key players operating in the poultry keeping machinery market are BMW Group, Daimler, Ford Motor, General Motors, Honda Motor, Hyundai Motor, SAIC Motor, Stellantis, Toyota Motor and Volkswagen Group. These players compete on technology, automation, energy efficiency and service offerings. They are investing in development of advanced systems for ventilation, feeding, watering, egg collection and manure cleaning in poultry farms.

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