Writing a book is about storytelling or sharing ideas and knowledge in nonfiction genres. If you decide to publish your work independently and stay outside the traditional system, give it all the advantages. For example, consider an actual printer and book fulfillment service rather than print-on-demand. You'll benefit from the greater flexibility you'll have in all aspects of your book, from binding and trim size to where you'll sell it. When you go with print-on-demand, you may limit yourself to selling on a single website. If you don't land in the good graces of its algorithm, you may fall short of your revenue goals.
Finding a professional editor also matters when you publish independently. Most in the book industry agree that an excellent author-editor combination is the recipe for a successful book. Trying to self-edit your work is tricky because you are too close to it, and the benefit of a professional opinion is priceless. If you like the idea of input early in the writing process, you can go for developmental editing and then progress to other editing services. It's also wise to interview several editors, even if a friend gives you one with a glowing recommendation. You are unique and may do better with someone else.
Investing in a professional cover design is also crucial to your success. Even when people buy books online, the page with your listing carries a cover image. Customarily, it appears in thumbnail size until someone clicks on it for the full-size view. Your imagery needs to work well in those formats and on the cover of your book – not to mention being unique but appropriate for your genre. Working with someone already skilled in designing successful and eye-catching covers gives your book a leg up. Letting a friend or colleague with graphic design skills try may be tempting, but you're taking a gamble.
It's also wise to plan a marketing campaign to support your book for several months after publication. You'll want to ensure that the news of its publication reaches target readers and sparks their interest. As much as there is opportunity in the marketplace today, there is also competition. Convincing people to buy your book may require making multiple impressions on them. It may come through your social media, likes and shares from others, and mentions or coverage from third parties. Examples are media, bloggers, and podcasters. All publicity is helpful when it helps you reach your target readers.
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