Swimwear is an integral part of apparel for aquatic activities such as swimming, surfing, water sports, and relaxation. Womens swimwear is designed to offer higher comfort, support, and coverage during water activities. Plus-size womens swimwear provide all the features of regular swimwear along with additional sizes. The rising popularity of plus-size swimwear among women is leading to growing demand.

The global Womens Swimwear Market is estimated to be valued at US$ 9,058.77 million in 2023 and is expected to exhibit a CAGR of 5.7%  over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

One of the key trends driving growth in the womens swimwear market is rising popularity of plus-size swimwear. Currently, over 60% of women wear sizes between 16-24 in the US. However, traditional swimwear brands typically offer sizes only up to size 16. This has created an addressable market for plus-size swimwear. Many swimwear brands are now offering sizes up to 24, catering to the growing plus-size demographic. Several fashion bloggers promoting body positivity are also normalizing the use of swimwear in larger sizes, which is positively impacting market growth. The availability of stylish swimwear in extended sizes is removing barriers for plus-size women to participate in water sports and beach activities.

Segment Analysis
The global women's swimwear market is dominated by one-piece swimsuits segment which accounts for around 45% share of the total market. One-piece swimsuits are preferred for their functional aspects like modesty and ability to move freely in water. Their modest silhouette makes them appropriate for multi-occasional use like swimming, floating, tanning, yoga etc.

Key Takeaways
The global Womens Swimwear Market Demand  is expected to witness high growth over the forecast period of 2023 to 2030 supported by increasing participation of women in water sports, beach activities and popularity of vacationing at tropical destinations. The global womens swimwear market is estimated to be valued at US$ 9,058.77 million in 2023 and is expected to exhibit a CAGR of 5.7%  over the forecast period 2023 to 2030.

Regional analysis
The Asia Pacific region currently dominates the global women's swimwear market with over 35% value share. Countries like Thailand, Malaysia and Indonesia are witnessing rise in number of beach resorts and water theme parks which is driving the demand for swimwear. Organized retail and e-commerce channels are further boosting consumption in the region. The North America region is expected to register fastest growth during the forecast period led by the United States where swimwear brands actively introduce new designs and participate in fashion shows and events.

Key players
Key players operating in the women's swimwear market are Marysia LLC, Chanel Group, Missoni SpA, Swimwear Anywhere Inc., La Jolla Group, LA Perla, TJ Swim, Pentland Group PLC, Adidas AG, Wacoal Holdings Corporation, and Puma Inc. Marysia LLC specializes in cold shoulder one-piece swimsuits which have become quite popular amongst beachgoers in recent times. Chanel Group dominates the luxury swimwear category with signature prints and classic designs.

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