Virtual reality technology is revolutionizing the traditional gaming industry by providing immersive experience to gamers. Virtual reality uses VR headsets to make users feel like they are inside the virtual world of the game. It allows the gamers to interact with 3D environments rather than just viewing it on a 2D screen. VR gaming provides an immersive experience that enhances the level of enjoyment and engagement among gamers. The high adoption of VR headsets along with the development of advanced VR accessories is improving the VR gaming experience.
The global Virtual Reality in Gaming Market is estimated to be valued at US$ 15895.59 Mn in 2023 and is expected to exhibit a CAGR of 4.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Opportunity:
The opportunity for immersive experience in virtual reality gaming is driving its adoption. VR gaming allows the user to look around in a virtual environment with a 360-degree field of view which adds an element of realism. Gamers view the virtual world through VR headsets which makes them feel present in the game. The feeling of actually being inside the game and interacting with virtual objects enhances the level of engagement and enjoyment. VR gaming overcomes the limitations of traditional 2D gaming by offering a highly immersive experience. The opportunity for immersive gaming is attracting more users and encouraging developers to create advanced VR games. This rising demand is expected to propel the growth of the virtual reality in gaming market during the forecast period.
Porter’s Analysis
Threat of new entrants: The gaming industry has traditionally had low barriers to entry. However, the virtual reality gaming segment requires high capital investments for specialized hardware and software development which acts as a deterrent for new companies.
Bargaining power of buyers: Individual gamers have moderate bargaining power as there are many virtual reality gaming options available. However, their purchases may be influenced by leading gaming companies and hardware manufacturers.
Bargaining power of suppliers: Hardware manufacturers like HTC Vive and Oculus VR exercise significant influence over gaming studios as there are few alternative supplier options for virtual reality devices and components.
Threat of new substitutes: While augmented reality offers an alternative experience, virtual reality offers truly immersive gaming that cannot be easily substituted.
Competitive rivalry: With large gaming companies entering the market, competition is intensifying in areas like content, hardware and pricing.
SWOT Analysis
Strengths: VR allows highly realistic and immersive gaming experiences. Growing interest of leading developers and publishers in VR gaming content.
Weaknesses: Higher costs of VR systems act as barriers. Motion sickness experienced by some users. Limited content availability compared to traditional platforms.
Opportunities: Untapped market potential in Asia Pacific and Latin America. Integration of VR with AR, mixed reality and haptic feedback can drive further adoption.
Threats: Slow rate of VR hardware adoption impacting software sales. Emergence of alternative platforms like mixed reality poses competition.
Key Takeaways
The Global Virtual Reality In Gaming Market Growth is expected to witness high over the forecast period of 2023 to 2030. The global Virtual Reality in Gaming Market is estimated to be valued at US$ 15895.59 Mn in 2023 and is expected to exhibit a CAGR of 4.2% over the forecast period 2023 to 2030.
North America holds the major share of over 35% of the global Virtual Reality in Gaming Market in 2024. However, Asia Pacific region is expected to grow at a CAGR of around 6% during the forecast period owing to increasing number of VR arcades in countries like China. Countries like Japan and South Korea are also emerging as major gaming hubs in the region.
Key players analysis: Key players operating in the Virtual Reality in Gaming Market include Sony, Microsoft, Nintendo, Linden Labs, Electronic Arts, Facebook, Samsung Electronics, Google, HTC and Oculus VR. Sony and Facebook have made huge investments in hardware and content development aimed at the gaming segment. Meanwhile, developers like Ubisoft and Epic Games are actively supporting VR platforms.
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