The Global India Ready To Mix Food Market Growth Accelerated By Increasing Working Population

The Indian ready to mix food market is experiencing significant growth owing to increasing preference for convenience foods among the working population. Ready to mix foods such as bread, pancake, and dessert mixes provide hassle-free preparation of meals with minimum effort. This has boosted their demand among working professionals with busy lifestyles.

The global India Ready to Mix Food Market is estimated to be valued at US$ 443.89 Mn in 2023 and is expected to exhibit a CAGR of 25% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
The increasing working population has been a key driver for the growth of ready to mix foods market in India. As more people join the workforce, the demand for convenience and easy to prepare foods has increased substantially. According to reports, India is expected to witness considerable economic growth over the next decade along with urbanization. This will further increase employment opportunities attracting more people to the job market. With their busy schedules, working professionals prefer ready to mix food products as they can prepare meals quickly without much effort. The hectic lives have made Indians adopt western food habits and rely more on ready-to-cook and ready-to-eat food items. This rising trend is expected to accelerate the demand for ready to mix foods in India during the forecast period.

Segment Analysis
The Indian ready to mix food market is segmented by product type, end use, distribution channel and region. Based on product type, the bread segment dominates the market and accounts for around 21.8% share in 2023. Bread as a ready to mix food product is quite popular in India due to increasing busy lifestyle and on-the-go consumption. Based on end use, the residential segment accounts for the largest share in the market.

Key Takeaways
The global India Ready To Mix Food Market Demand is expected to witness high growth. The global India Ready to Mix Food Market is estimated to be valued at US$ 443.89 Mn in 2023 and is expected to exhibit a CAGR of 25% over the forecast period 2023 to 2030.

Regional analysis
The Western region dominated the Indian ready to mix food market in historical years and is expected to maintain its dominance during the forecast period as well. Mumbai and Pune being major metropolitan cities in the region have fuelled the demand for ready to eat food products. Government schemes promoting startups in food processing sector have also contributed to market growth.

Key players
Key players operating in the India ready to mix food market are ITC Limited, MTR Foods, GHCL Limited, Surya Food and Agro Ltd., General Mills, Inc., AB World Foods, Ceebee Group, Associated British Foods plc, Premier Foods Group Limited. ITC Limited leads the market with its popular brand Aashirvaad that offers wide range of ready to mix food options including atta, suji, pasta and dhokla mixes.