Sparkling Water Market Outlook

According to the report by Expert Market Research (EMR), the global sparkling water market reached a value of USD 30.01 billion in 2022. Aided by the rising demand for healthier beverage alternatives and the expanding applications of sparkling water across various sectors, the market is projected to further grow at a CAGR of 9.10% between 2023 and 2028 to reach a value of USD 50.14 billion by 2028.

Sparkling water, often referred to as carbonated water, seltzer, or club soda, is a refreshing beverage infused with carbon dioxide gas under pressure. It is increasingly becoming a popular beverage choice due to its versatility, being used not only as a stand-alone drink but also as a mixer in cocktails and a base for fruit juices and soft drinks.

The surging consumer preference for healthier, low-calorie beverages is driving the global sparkling water market size. As health consciousness grows, there is a notable shift away from sugar-laden drinks towards alternatives like sparkling water. This shift is primarily due to sparkling water's ability to offer hydration with a twist of effervescence but without the calories associated with conventional carbonated beverages.

Moreover, the rising trend of clean eating and fitness has significantly contributed to the escalating popularity of sparkling water. It has become a preferred beverage for fitness enthusiasts and health-conscious individuals due to its ability to satisfy soda cravings without the associated guilt, leading to a boost in demand.

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The burgeoning applications of sparkling water in various sectors also play a significant role in propelling the sparkling water market demand. In the food and beverage industry, sparkling water is often used as an ingredient in recipes to add a distinctive texture or to create lighter dough for baked goods. It is also a popular choice in bars and restaurants for mixing cocktails due to its ability to add fizz without altering the drink's flavour.

Additionally, the rise of the premium and flavoured sparkling water segment further bolsters the sparkling water market expansion. Flavoured and premium sparkling waters, often perceived as healthier and more sophisticated alternatives to regular soda, are becoming increasingly popular among millennials and Gen Z consumers. These premium and flavoured options offer consumers variety and novelty, further spurring the market growth.

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Furthermore, the expansion of distribution channels, including online retail, has boosted the sparkling water market development. The ease of product comparison, convenience, and broader product range offered by online retailers are attracting more consumers to purchase sparkling water online, thereby driving market growth.

Sparkling Water Market Segmentation

The market can be divided based on product, distribution channel, and region.

Market Breakup by Product

• Natural/Mineral Sparkling Water
  • Flavoured
  • Unflavoured
• Caffeinated Sparkling Water
  • Flavoured
  • Unflavoured

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets
• Convenience Stores
• Online
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global sparkling water companies. Some of the major key players explored in the report by Expert Market Research are as follows:

• Talking Rain
• LaCroix Beverages, Inc.
• Polar Beverages
• Nestlé S.A.
• PepsiCo, Inc.
• The Coca-Cola Company
• Keurig Dr Pepper Inc.
• Danone S.A.
• Clear Cut Phocus
• National Beverage Corp.
• Others

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