Mozzarella cheese is a popular cheese made predominantly from buffalo milk or cow's milk. It has soft, flexible texture and milky taste that is widely used in Italian cuisine or recipes involving pasta, pizza and sandwiches. Mozzarella cheese provides ample nutritional value as it is a great source of protein, calcium and essential vitamins. Growing consumption of pizza and pasta meals along with increasing focus on health foods among masses have boosted demand for mozzarella cheese globally. The global mozzarella cheese market is estimated to be valued at US$ 299.25 Bn in 2023 and is expected to exhibit a CAGR of 10% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.
Market Opportunity: Rising prominence of quick service restaurants and fast food chains have significantly contributed to the growth of mozzarella cheese market. These food chains widely use mozzarella cheese in pizzas owing to its versatile texture and quick melting property. Increasing number of fast food outlets along with growing preference for pizza meals across both developed and developing nations has augmented the consumption of mozzarella cheese. As per recent surveys, the global fast food industry was valued at over US$ 570 billion in 2019 and is projected to surpass US$ 815 billion by 2027. With rapid urbanization and busier lifestyles, demand for fast food is likely to escalate further. This presents a lucrative opportunity for mozzarella cheese manufacturers to expand in fast food segment and leverage the high growth prospects over next few years.
Porter's Analysis
Threat of new entrants: The threat of new entrants in the mozzarella cheese market is moderate. Established players dominate distribution channels, however growing preferences for specialty cheeses have opened opportunities.
Bargaining power of buyers: Buyers have moderate bargaining power due to established suppliers. However demand for variety in tastes and formats empowers buyers.
Bargaining power of suppliers: A few large cooperatives control raw milk supply, granting them strong influence over prices. Supplier power is expected to remain high.
Threat of new substitutes: Alternate dairy products pose competition, though mozzarella holds superiority for blending, melting qualities in dishes like pizza. Substitute threat remains moderate.
Competitive rivalry: The market is consolidated, with top players exhibiting aggressive strategies to expand globally and capture greater market shares. Rivalry is intense.
SWOT Analysis
Strengths: Highly versatile cheese suitable for diverse cuisines. Rising popularity of artisanal, organic varieties.
Weaknesses: Dependence on raw milk prices expose profits to fluctuations. Seasonal cycles affect supply.
Opportunities: Innovations in low-fat, vegan varieties expand consumer base. Emerging markets in Asia present scope for growth.
Threats: Stringent food quality and safety regulations increase compliance costs. Changes in lifestyle and diet reduce dairy consumption in subsets.
Key Takeaways
The Global Mozzarella Cheese Market Share is expected to witness high growth over the forecast period of 2024 to 2031.
Regional analysis shows that Europe currently dominates the global market for mozzarella cheese and is expected to continue its dominance over the forecast period. Italy, Germany, France and United Kingdom are some of the leading consumers of mozzarella cheese in the region.
Key players operating in the mozzarella cheese market are Medtronic Plc, Koninklijke Philips N.V., GE Healthcare, FreeScale Semiconductors, Omnivision Technologies, Inc., Smiths Medical, Analog Devices, Inc., Honeywell International, Inc., Broadcom Limited, Danaher Corp., LORD Corporation, OSI Systems, Inc., Avago Technologies Limited, Measurement Specialties, Micro-Epsilon Messtechnik, Amphenol Advanced Sensors, and Sensirion AG.
For more details on the report, Read- https://www.pressreleasebulletin.com/mozzarella-cheese-market-growth-demand-and-overview/
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