Calcium citrate malate is a highly bioavailable form of calcium that helps in absorption of calcium in the body. It is commonly used as a dietary supplement for preventing and treating calcium deficiency. Calcium citrate malate is easily dissolved and absorbed in the stomach and small intestine. The growing health concerns regarding calcium deficiency and osteoporosis has increased the demand for calcium supplements in various forms.

The global Calcium Citrate Malate Market is estimated to be valued at US$ 334.08 Mn in 2023 and is expected to exhibit a CAGR of 8.4% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

Market Opportunity:
The increasing prevalence of calcium deficiency presents a huge market opportunity. As per studies, a large proportion of population fails to meet the daily calcium requirements through diet alone. This has resulted in rising cases of osteoporosis. Calcium citrate malate supplements offer an effective way to address calcium deficiency. Moreover, growing health consciousness and awareness about importance of maintaining strong bones is encouraging consumers to adopt calcium supplements. The calcium citrate malate market is expected to gain further traction given its high bioavailability and ability to resolve calcium insufficiency issues.

Porter's Analysis

Threat of new entrants: The threat of new entrants is moderate as the calcium citrate malate market size is fragmented with presence of several regional and global players. However, a well-established distribution channel and high capital requirement for manufacturing acts as a barrier for new players.

Bargaining power of buyers: The bargaining power of buyers is high as the product is a common dietary supplement. Buyers can negotiate on price and find substitute products easily.

Bargaining power of suppliers: The bargaining power of suppliers is moderate. The raw material required for calcium citrate malate production is globally available which reduces suppliers power.

Threat of new substitutes: The threat of substitutes is high as there are many alternative calcium supplements available that can be used.

Competitive rivalry: The competitive rivalry is high owing to presence of numerous regional and international players.

SWOT Analysis

Strength: Calcium citrate malate market is growing owing to an increasing health-conscious population and rising awareness about bone and joint health. It is easily absorbed in the body.

Weakness: Availability of alternative calcium supplement options. High dependency on raw material price fluctuations.

Opportunity: Untapped markets in developing regions offer lucrative growth prospects. Growing demand from dietary supplement and functional food industry.

Threats: Strict regulations pertaining to usage of calcium citrate malate in food products. Intense competition from substitutes.

Key Takeaways

The global calcium citrate malate market is expected to witness high growth. The global Calcium Citrate Malate Market is estimated to be valued at US$ 334.08 Mn in 2023 and is expected to exhibit a CAGR of 8.4% over the forecast period 2024 to 2031.

North America dominates the market currently due to increasing consumer health awareness. Factors such as growing elderly population, increasing risk of osteoporosis, and focus on preventive healthcare will boost the regional growth. Asia Pacific is projected to be the fastest growing region owing to rising living standards, increasing healthcare expenditure, and growing awareness about nutritional supplements. North America currently dominates with over 30% share and is expected to retain its leading position during the forecast period.

Key players operating in the calcium citrate malate market are Omron Corporation, Texas Instruments Incorporated, ABB Limited, TE Connectivity Inc., Sick AG, Omega Engineering Inc., Bosch Sensortec GmbH, Honeywell International Inc., First Sensor AG, Rockwell Automation Inc., NXP Semiconductors NV, Siemens AG, ams AG, and STMicroelectronics Inc.

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