Women health apps are mobile-based healthcare solutions that help women take control of their health and fitness. They provide guidance on areas such as fertility, reproductive system, pregnancy, menopause, breast health, weight management, nutrition etc. along with tracking menstrual cycles and symptoms. The rising awareness about various women's health issues and benefits of self-monitoring of health metrics has boosted demand for these apps in recent years.
The global Women Health App Market is estimated to be valued at Us$ 3.62 Mn in 2024 and is expected to exhibit a CAGR Of 6.9% over the forecast period 2024 To 2031, as highlighted in a new report published by Coherent Market Insights.
Market key trends:
The rising awareness about various women's health issues has been a key growth driver for the market. Women today are more concerned about their overall well-being and want to take informed decisions related to reproductive health, family planning, menstrual cycle tracking etc. Women health apps provide easy access to information that enables them to understand their body better and make lifestyle changes accordingly. They also offer privacy for tracking sensitive data which has further popularized their use. Women find such self-monitoring tools to be convenient for maintaining personal health records digitally.
Segment Analysis
The global women health app market is segmented on the basis of type, platform, and region. By type, the market is segmented into fitness & nutrition, menstrual health, pregnancy tracking, menopause, disease management, and others. Of these, the pregnancy tracking segment dominated in 2020 owing to rising awareness regarding pregnancy tracking apps among women. These apps allow women to track important dates, symptoms, and milestones during pregnancy.
Key Takeaways
The Global Women Health App Market Demandis expected to witness high growth during the forecast period from 2024 to 2031. The market is estimated to grow at a CAGR of 6.9% during this period. By 2031, the market size is projected to reach US$ 6.78 Mn.
Regional analysis
North America currently holds the highest share in the global market due to increasing awareness regarding women's health, increasing usage of smartphones, and growing focus on fitness tracking. The region is expected to continue dominating the market during the forecast period driven by ongoing research and development related to women's health applications in the US and Canada.
Key players
Key players operating in the women health app market are Thermo Fisher Scientific Inc., Merck KGaA, Novozymes A/S, QIAGEN N.V., Promega Corporation, Agilent Technologies, Inc., New England Biolabs, Inc., Takara Bio Inc., Bio-Rad Laboratories, Inc., and GenScript Biotech Corporation. Thermo Fisher Scientific Inc. and QIAGEN N.V. currently hold the highest market shares owing to their strong product portfolios and global presence.
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