The mobile phone accessories market in India has witnessed significant growth over the past decade, driven primarily by the exponential rise in smartphone penetration across both urban and rural regions of the country. Mobile phone accessories such as chargers, earphones, data cables, screen protectors, selfie sticks and power banks among others, have become an indispensable part of the mobile ecosystem to enhance user experience and functionality. Advances in manufacturing technologies have enabled mass production of high-quality yet affordable accessories, making them accessible to users across all income segments. The growth in digital payment solutions and online shopping has also boosted the sales of mobile accessories in India. The Global Mobile Phone Accessories Market in India is estimated to be valued at US$ 2829.28 Bn in 2024 and is expected to exhibit a CAGR of 4.9% over the forecast period 2024 to 2030.
Key Takeaways
Key players operating in the India Mobile Phone Accessories market are The Sherwin-Williams Company, PPG Industries, BASF SE, Akzo Nobel N.V., RPM International Inc. The rapid proliferation of low-cost smartphones coupled with falling data tariffs has boosted mobile internet adoption in India tremendously. This has further increased the demand for value-added mobile accessories among users. Several global players have set up manufacturing bases in India to cater to the burgeoning domestic market as well as export opportunities in Africa and Southeast Asia. The growing online market in India has enabled easy access to a wide variety of mobile accessories for users across the country. E-commerce giants like Flipkart and Amazon have further augmented growth by organizing frequent sales and offering lucrative deals and discounts.
India's mobile phone accessories market is witnessing expanding globally with Indian manufacturers venturing into international markets like Middle East, South Asia and Africa. The "Make in India" initiative has attracted several multinational corporations to establish or increase their existing manufacturing footprint in India. Indian companies are also collaborating with global players to build domestic capability and enhance exports. With rising disposable incomes and growing smartphone usage even in rural India, the demand for value-added mobile accessories is expected to remain robust over the coming years.
Market Drivers
One of the key drivers for the growth of mobile phone accessories market in India is the low prices of smartphones. The strong volume sales of low-cost smartphones by Chinese brands have increased the affordability of mobile phones. This growing smartphone penetration has fuelled the demand for supplementary accessories like power banks, headphones, cables and more. Government initiatives such as Digital India andStartup India have promoted indigenous accessory manufacturing while improving internet and broadband connectivity nationwide. This has accelerated the uptake of value-added accessories required for optimal use of advanced smartphones. Additionally, the rising exports of "Made in India" mobile accessories to global markets will continue to drive revenues for Indian companies in the coming years.
Current geopolitical tensions are impacting the growth of the India mobile phone accessories market. The ongoing conflict between Russia and Ukraine has fueled inflation across Europe and global markets. Rising costs of key raw materials like plastic and metals used in mobile phone accessories have forced producers to increase prices. This is negatively impacting consumer demand in the price-sensitive Indian market. Producers must focus on cost optimization and localization of production wherever possible to control manufacturing expenses. Investing in automation and newer production technologies can boost efficiency. However, budget allocation for capital expenditures may be limited due to economic uncertainties.
Strong regional markets exist in metro cities across India where mobile phone penetration and accessory purchase is high. Mumbai, Delhi, Bengaluru, Chennai, and Hyderabad account for over 30% of the national market value due to their large, tech-savvy populations. However, rural demand is rising fast as smartphone prices decline and mobile internet access grows outside big cities. The northern and southern states are priority markets for expansion due to their size, economic growth rates, and government initiatives to boost digital infrastructure in villages.
The western region of India encompassing states like Maharashtra, Gujarat is projected to be the fastest growing geographical market for mobile phone accessories through 2030. This is attributed to increasing disposable incomes, growing investments in electronic and automotive manufacturing sectors based in this region creating jobs, and favorable policy support from state governments to promote local electronics industries. Furthermore, the presence of major mobile phone and component manufacturing facilities provides an congenial ecosystem and opportunities for accessories producers to forge supply partnerships.
The India Mobile Phone Accessories Market east and northeast is forecasted to exhibit strong double-digit CAGR over the forecast period. This growth momentum can be attributed to improving connectivity infrastructure through ongoing broadband projects, higher expenditure allocations on digital and telecom development compared to past decades, and focus on developing local industries to create employment especially in remote areas.
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