The Asia Pacific cycling wear market has witnessed significant growth in the recent times owing to growing cycling adoption among the masses for fitness and recreation purposes. Cycling gears including jerseys, bib shorts, jackets, pants, protective gear and shoes are designed to offer comfort, fit and enhance performance for cyclists. Rising health awareness in countries like China, India, Japan and Australia have encouraged a plethora of amateur cyclists to adopt cycling as part of their fitness regime. Further, the availability of high-end stylish cycling gears at affordable prices along with the formation of cycling communities on social media has boosted the product demand.

The Global Asia Pacific Cycling Wear Market is estimated to be valued at US$ 1900.57 Bn in 2024 and is expected to exhibit a CAGR of 30% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the Asia Pacific cycling wear are ByteDance (TikTok, Douyin), Kuaishou, Bilibili, Tencent (WeChat, Tencent Video), Alibaba (Taobao, Weibo), Meta (Facebook,Instagram), YouTube, Twitch, OnlyFans, Patreon, Substack, Kickstarter, Indiegogo, Disco, Cameo. These players are continuously introducing innovative products leveraging new fabrics and designs to target an extensive customer base in the region.

The cycling wear market is witnessing significant demand owing to growing health consciousness among urban population along with rising cycling events and activities across major Asia Pacific countries. According to recent studies, over 70 million people participated in cycling activities on a monthly basis in China alone indicating massive potential for cycling gears.

Technological advancements in fabrics including stretchable, sweat-wicking and breathable materials are allowing manufacturing of ultra-light and comfortable cycling wears. These materials efficiently dissipate sweat keeping riders dry and cool during rides. Further, integration of technology including reflective elements and sensors for monitoring vital health parameters are attracting new customers.

Market Trends

Growing popularity of electric bicycles: E-bikes allow convenience of pedal assistance along with fitness benefits and are gaining traction among urban dwellers for daily commute as well as recreational activities. This has encouraged higher sales of related cycling gears.

Increasing customization and personalization: Leading brands are offering platform to customers for designing own cycling apparel with variety of prints, colors and personalized monograms. This is engaging amateur cyclists into regular gear purchases.

Market Opportunities

Focus on women specific products: The women cyclist base is rising rapidly presenting opportunities for tailored sizes, designs and variety catering to female physiology and style sensibilities.

Emergence of digital channels: Companies can leverage the opportunities in growing e-commerce platforms and social sales networks in Asia to expand reach and replicate the success of offline cycling pop up stores through digital innovations.

Impact of COVID-19 on Asia Pacific Cycling Wear Market

The COVID-19 pandemic has significantly impacted the growth of Asia Pacific cycling wear market. During the initial lockdown phases, most cycling shops and apparel stores were closed which led to supply chain disruptions and hindered the sales of cycling wear products. As people were confined to their homes and social distancing norms were implemented, there was a steep decline in demand for cycling wear from recreational and sports cyclists. Many cycling events, races and tournaments were either postponed or cancelled due to travel restrictions and safety concerns that further negatively affected the market growth.

However, as lockdowns eased, many people took up cycling as an individual outdoor activity to stay fit during the pandemic. This led to a surge in demand for premium and high-performance cycling wear among amateur and professional cyclists. Many brands started online sales and delivered products at customers' doorsteps which helped revive the market. Going forward, manufacturers are focusing on developing breathable and anti-microbial fabrics that keep cyclists safe from viruses and bacteria during rides. They are also integrating smart features like heart rate monitoring in apparel. The Asia Pacific cycling wear market is expected to recover steadily in the post-pandemic era as more people continue cycling as a hobby or means of daily commute.

Geographical Concentration of Asia Pacific Cycling Wear Market

In terms of value, the Asia Pacific Cycling Wear Market Demand is highly concentrated in China, Japan and Australia. China dominates the market owing to large production capabilities of Chinese manufacturers and growing popularity of road and mountain biking among Chinese youth. The presence of major global brands and local players further strengthens China's position as the leader in the region's cycling wear market. Japan stands at second place due to increased health awareness and adoption of active lifestyle among Japanese consumers. Meanwhile, Australia accounts for over 20% share of the market value in the Asia Pacific region attributable to the hot climate and cycling culture in the country.

Fastest Growing Region for Asia Pacific Cycling Wear Market

Southeast Asian countries like Indonesia, Malaysia, Singapore, Thailand and Vietnam are poised to be the fastest growing regions for Asia Pacific cycling wear market during the forecast period. Rising middle class population, growing enthusiasm towards endurance cycling events and expanding road infrastructure in these countries will majorly drive the future demand. Furthermore, many global brands are focusing on these developing nations by establishing local production units, retail stores and strategic partnerships with distribution companies. This will not only cater to the increasing localized demand but also position these Southeast Asian countries as important manufacturing and export hubs for Asia Pacific cycling wear market.

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