The Europe maternity wear market comprises a wide range of clothing including tops, skirts, dresses, jumpsuits, and leggings designed specifically for pregnant women and nursing mothers. These modern yet comfortable attires make room for a growing baby bump while maintaining style and functionality. The European women attach great importance to fashion trends even during and after pregnancy. Hence, many mainstream brands as well as startups offer maternity collections in addition to dedicated maternal brands. The easy stretch and breathable fabrics used add to the wearability of these garments.
Global Europe maternity wear market is estimated to be valued at US$ 497.67 Bn in 2024 and is expected to exhibit a CAGR of 20% over the forecast period 2024 to 2030.
Key Takeaways
Key players operating in the Europe maternity wear market include Cisco Systems, Inc., Excelfore, Ford Motor Company, Robert Bosch GmbH, and TomTom International N.V. These companies occupy a significant market share through their diverse product portfolio and strong brand presence across the region.
The rising female labor force participation rate in European countries has propelled the demand for stylish yet comfortable maternal clothes that can transition from work to casual wear.
Maternity brands are expanding their global footprint through online retail channels and franchised stores in countries with a substantial overseas population from Europe like the United States and Canada.
Market drivers
One of the key factors augmenting the Europe maternity wear market is the increasing number of working women who continue to be employed late into pregnancy and resume work shortly after delivery. Covered yet fashionable maternal clothes allow busy mothers-to-be and new moms to maintain their professional lives smoothly.
The ongoing war between Russia and Ukraine is impacting the growth of Europe Maternity Wear Market. The tensions and economic sanctions imposed by western nations on Russia in retaliation to its military intervention in Ukraine have negatively impacted consumer spending across many European nations. Reduced spending power and economic uncertainties are forcing expectant mothers to be cautious with their maternity clothing budgets. Many retailers are facing supply chain issues due to restrictions on trade with Russia. The rising inflation rates and higher commodity prices across Europe are impacting consumer prices. Maternity wear manufacturers are compelled to pass on some of these additional costs to customers, reducing the affordability of maternity clothing.
However, the United Kingdom remains the largest and fastest growing regional market for maternity wear in Europe. It accounted for over 30% of the total Europe market share in 2024 owing to high spending power of consumers and strong presence of global and domestic maternity clothing brands. Northwestern European nations including Germany, France, Italy also contributed significantly to the Europe maternity wear sales. However, Central and Eastern European countries are projected to witness higher growth through 2030 due to increasing working women population, rising living standards and growing popularity of branded maternity clothes. Poland and Czech Republic offer lucrative opportunities for maternity wear suppliers looking to expand outside Western Europe. The strengthening of local currencies against Euro also supports the pricing and affordability of imported fashion items.
Western Europe contributes maximum to the Europe maternity wear market due to high consumer spending on baby and parenting products, strong fashion culture and presence of international retailers. The United Kingdom holds the largest market share with a value of over USD 150 Bn in 2024 owing to urban population, working mothers and online shopping trends. Germany follows UK with a market size of over USD 70 Bn driven by growing dual income households and busy lifestyles increasing demand for comfortable yet trendy maternity clothing. France and Italy accounts for a combined share of 20% of Western Europe maternity wear market with working women population and premiumization trend augmenting sales. Central and Eastern Europe offers highest growth potential through 2030 with Poland, Czech Republic, Hungary being major opportunities to tap rising pregnancy rates and increasing purchasing power in the region. Latin America, Middle East and Asia Pacific regions also present lucrative prospects for key Europe manufacturers to extend their international presence.
Get more insights on this topic:https://www.newsstatix.com/europe-maternity-wear-market-insights/
