Examining Seventeen Illustration and Graphic Design Trends for the Year 2024

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The year is flying by, and with it comes the opportunity to reflect on, remember, and evaluate the progress we have made thus far. The timing is right for our annual roundup of the most talked-about trends in interior design. For the benefit of Tubik Blog readers, we are expanding our horizons this year by adding a graphic design trend review. Typically, studio designers' work is heavily illustrated with numerous examples. Sure, let's check!

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Drawings along a line

This year, line art became one of the most prominent trends in graphic design. Building on the success of simple, elegant typefaces and outlines, the trend advanced to the next level, showcasing an increasing number of line illustrations and artworks integrated into logos, websites, and printed materials.

Deviated Ratios

The trend of broken proportions gained even more traction in digital illustration in 2019. The first year saw it get off the ground, but this year it really came into its own in terms of style, plot, exaggeration/tinification, and visual metaphors. Such a strategy is sure to achieve the desired level of visual originality for brands. But for the illustrator's work to be harmonious and beautiful, true artistic skill is required; after all, breaking the rules perfectly requires an intimate familiarity with them.

Composition in Motion

It was a banner year for digital artworks based on dynamic compositions and examples of graphic design. Maybe that trend is dictated by the fast-paced modern world: more and more visual elements and characters are in motion, whether it's running, flying, swimming, cycling, or doing anything else but standing still.

Motion Graphics and 3D Work

Graphics in volume appear to be trending up this year, with a wide range of applications across a variety of design projects and objectives. Adding depth and realism in the right places, breaking free of the constraints of two dimensions, and forging strong connections to real-world objects are all benefits of 3D art.

Differences in color

As far as digital art is concerned, gradients are still very much on trend. Carefully applied gradients can give an image a sense of depth and personality while also giving it a unique and appealing look.

Noise in Visual Media

It would appear that visual noise is among the most sought-after effects in the world of illustration right now. It immediately brings a more homey and organic feel to digital artworks.

Alternative reality

This year, digital art seems to have taken a giant leap toward the realm of the high arts. Surrealist elements in branding and illustrations are one way it has been done. Artists and brands alike should be prepared to hear all sorts of criticism because the result is unquestionably unique and unconventional. No one will remain apathetic regardless of the tone of the comments and emotions expressed on it. Isn't that the holy grail for businesses and individuals alike?

Feels Like Primitivism

The primitivism school of thought is another well-liked approach to incorporating classical art into graphic design. Those pictures that people say "my kid can paint better" are right. Regardless, those who are conversant with that style of art have a good time and appreciate the positive aspects of primitivism as it pertains to digital art.

Artistic Flat Lay

Graphic designers and digital illustrators don't appear to care that flat lay is losing popularity in photography. It could be influenced by a variety of sources, including the work of top food photographers who have perfected the art of the flat lay, as well as detailed and high-quality images of offices. In any case, this year's illustrations breathe new life into flat lay thanks to a plethora of brushes, textures, and tools.

Shapes and Patterns

As far as the human eye is concerned, geometric shapes and patterns are the most aesthetically pleasing and straightforward. The use of geometric shapes in digital art and branding has been steadily growing over the past year. Taking the psychology of shapes into account, it can also serve as the basis for beautiful patterns and creative combinations that effectively set the mood and emotional tone.

Natural Themes

Living in harmony with nature and showing love for our planet has been a hotly debated and widely discussed topic in recent years. Yes, there was a wide range of reactions in the arts and design. Therefore, we see an uptick in the use of artistic components, illustrations, animation, and themes inspired by nature in web and mobile user interfaces, as well as in identity design.

Exploring Negative Space

The creative potential of negative space has long been recognized, but mastering it is no simple task. Identity and visuals became more artistic, distinctive, and attention-grabbing this year, thanks to a trend in logo design and illustration.

Few Color Options

The field of graphics also took a step toward free-form experimentation within constraints, similar to what happened in user interface design. The most emotionally charged and expressive aspect of graphic design, color, naturally ranked highest among the constraints. As a result, an increasing number of graphic designers and illustrators opt to present their work using a limited color palette or even a monochromatic approach.

Contrasts and Shadows in Expressionist Work

Visual expressionism, which makes use of strong color contrast and dramatic shadows, is another prominent style in digital illustration. Always evocative and memorable, works of this kind of art are hard to resist. That may be why you see such an approach so often in illustrations of interiors, landscapes, and buildings.

Interactive Specifics

Another popular trend that may gain traction thanks to the recently introduced Procreate animation features is animating specific elements of static illustrations rather than the entire piece. Designers make illustrations more lively and beautiful by animating just a few details, which draws attention to certain zones or elements, allows us to focus on something important, and makes the illustrations more playful.

Error Result

Presenting typography in animation with glitches is a common way to draw attention to the most crucial detail or message, since they are still trendy this year.

Transforming Your Brand Identity

Incorporating motion into brand elements has been increasingly popular this year. Designers are able to infuse more emotion into the brand image, make the brand more user-friendly, and increase interactivity with animated logos and identity details.

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