The North American hand sanitizer market size stood at USD 1.33 billion in 2023 and is projected to grow to USD 1.86 billion by 2030, exhibiting a CAGR of 4.9% during the forecast period.

Hand sanitizer has emerged as a highly popular and widely adopted trend, driven by the growing emphasis on health and hygiene in the face of increasing infectious disease outbreaks. Its rising popularity can be attributed to its time efficiency, powerful antibacterial properties, convenient portability for travel purposes, and gentle impact on the skin. Fortune Business Insights presents this information in their report titled "North America Hand Sanitizer Market, 2024–2030."

Information Source: https://www.fortunebusinessinsights.com/north-america-hand-sanitizer-market-104294 

List of Key Players Profiled in the North America Hand Sanitizer MarketReport:

• The Clorox Company (U.S.)
• The 3M Company (U.S.)
• Byotrol (U.K.)
• Henkel AG & Co. KGaA (Germany)
• Vi-jon Inc.(U.S.)
• GOJO Industries, Inc. (U.S.)
• Kutol Products Company, Inc. (U.S.)
• The Procter & Gamble Company (U.S.)
• Artnaturals (U.S.)
• Unilever PLC (U.K.)

Segments:

Wide Dispersion and Efficient Application Sets Gel Segment Apart

Based on product form, the market is divided into gel, spray, foam, and others. With its superior ability to disperse evenly across the entire palm using smaller quantities, the gel segment emerges as the frontrunner, surpassing other segments.

Rising Demand for Alcohol-based Sanitizers Due to Unmatched Effectiveness

By type, the market is segmented into alcohol-based sanitizer and alcohol-free sanitizer.
Alcohol-based sanitizers are expected to experience increased demand as they possess unparalleled efficacy in eliminating germs, bacteria, and viruses.

Vital Role of Hand-Sanitizers in Controlling Disease Dominates Hospital Segment

By end-user, the market is divided into schools, restaurants, hospitals, households, office buildings, and others. The hospital segment is poised to be the prevailing segment, primarily driven by the constant interaction of healthcare professionals, including doctors, nurses, technicians, and others, with patients who are more susceptible to contagious diseases.

From the regional ground, the market is segmented into the U.S., Canada, and Mexico.

Report Coverage:

The report offers: 

• Major growth drivers, restraining factors, opportunities, and potential challenges for the market. 
• Comprehensive insights into regional developments. 
• List of major industry players. 
• Key strategies adopted by the market players. 
• The latest industry developments include product launches, partnerships, mergers, and acquisitions. 

Competitive Landscape:

Large Players Shifting Toward Organic/Natural Sanitizers to Accelerate Product Growth

A rising trend among manufacturers involves shifting towards the production and manufacturing of hand sanitizers made from natural or organic ingredients. These sanitizers are renowned for their gentle properties on the skin and typically contain fewer potentially harmful chemicals. This transition towards natural and organic formulations is expected to have a substantial impact on the market share of hand sanitizers in North America.

Drivers and Restraints:

Smart Dispensers and Portable Sprays Redefine Hand Sanitization

Manufacturers are at the forefront of product innovation, introducing state-of-the-art solutions like smart hand sanitizer dispensers. These advanced dispensers provide improved safety, ease of use, and lower risks of disease transmission. For example, Canadian brand Origen has engineered a pocket spray hand sanitizer with 70% isopropyl alcohol, achieving an optimal blend of effectiveness and portability, facilitating convenient carry for users.

Nevertheless, the North American hand sanitizer market faces challenges due to the plethora of alternative products available, including liquid hand wash, bar soap, cleansing cream, and various other options, which restrain market growth.

COVID-19 Impact

Hygiene Protocols Drive Market Development Amidst Pandemic

The outbreak of coronavirus led to widespread adoption of preventive measures aimed at containing the transmission of the infection. Among these measures, the use of hand-sanitizer gained significant traction. Citing data issued in September 2023 from the Center for Disease Control and Prevention, it has been highlighted that alcohol-based hand sanitizers play a crucial role in safeguarding individuals and the community at large from the coronavirus.

Key Industry Developments:

• April 2023: SK Capital Partners, LP. acquired Apotex Pharmaceutical Holdings Inc. to expand its presence in the Canadian hand sanitizer manufacturing industry.