In recent years, smartphone ownership has proliferated across Africa, driven by falling device prices and the rollout of advanced LTE networks. As access to feature-rich smartphones becomes increasingly mainstream, demand for complementary accessories has also surged. Mobile phone accessories such as chargers, data cables, screen protectors, camera lenses, and selfie sticks help enhance the functionality of smartphones and provide extra convenience to users. The Africa mobile phone accessories market is witnessing strong growth on account of the burgeoning middle class, growing spend on digital services, and rising technology adoption among youth.

The market is estimated to be valued at US$ 3552.24 Bn in 2024 and is expected to exhibit a CAGR of 8.0% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the Africa mobile phone accessories are IBM Corporation, Microsoft Corporation, Oracle Corporation, Software AG, Tibco Software Inc. These players are focusing on developing innovative product portfolio and adopting organic and inorganic growth strategies like mergers & acquisitions to strengthen their presence in the market.

The demand for mobile phone accessories is driven by the increasing smartphone adoption across Africa. Smartphone shipments to the region have increased at a double-digit CAGR over the last few years. As newer users start relying more on their smartphones for daily tasks, the need for supporting accessories is rising significantly.

Technological advancements like wireless charging and next-gen connectivity standards have also fueled the market growth. Key accessories manufacturers are innovating their product lines to integrate newer technologies. For example, fast battery charging technology and data cable models supporting latest USB transfer speeds.

Market Trends

Growing popularity of wearables - Smartwatches and wireless earphones/headphones categories are emerging strongly within the Africa mobile accessories space. Youth in major African countries are gravitating towards these lifestyle accessories.

Increasing online retail penetration - E-commerce is revolutionizing shopping habits in the region. Rising internet and smartphone access are enabling users to conveniently research and purchase accessories online from major platforms. This is positively impacting sales of mobile accessories.

Market Opportunities

Rural digitization programs - Several African governments have initiated projects to connect rural villages with broadband networks and distribute low-cost smartphones. This presents an opportunity to provide complimentary accessories to new users.

Accessories as value-adds - Mobile operators and device OEMs are bundling low-ticket accessories with entry-level smartphones/data plans to make ownership more affordable and boost repeat sales. Such strategies can aid market growth.

Impact of COVID-19 on Africa Mobile Phone Accessories Market

The COVID-19 pandemic has severely impacted the Africa Mobile Phone Accessories Market Growth. During the initial lockdown phases, the sales of mobile phone accessories declined sharply as people confined themselves to their homes. With restricted transportation and supply chain disruptions, the manufacturing and distribution of accessories were also hampered. This led to shortage of accessories in the market. However, with remote working and online education becoming the new normal, the demand for certain accessories like power banks, mobile holders, and headphones increased. The online channels played a crucial role in catering to the rising demand.

In the post-pandemic landscape, the market is witnessing robust growth. The growing importance of digital technologies and Internet connectivity has boosted the sales of mobile phones in the continent. To support new devices, the demand for compatible accessories is also rising. The supply chain is recovering fast with resumption of production and transportation. The market players are scaling up manufacturing capacities and expanding distribution networks to cater to pent-up demand. They are focusing on affordable and value-for-money accessories as customers seek utilitarian products in the current economic scenario. The growth trajectory is expected to continue with increasing penetration of smartphones and reliance on digital mediums.

In terms of value concentration, North Africa region dominates the Africa mobile phone accessories market currently. Countries like Egypt, Morocco and Algeria have well-established electronics manufacturing and sizable consumer bases. South Africa also captures significant share due to developed economy and infrastructure. However, East Africa is projected to witness fastest growth during the forecast period with annual rates outpacing other regions. Rapid expansion of mobile connectivity, youthful demographics and growing focus of global players on emerging markets are catalyzing the market in East African nations.

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