Over the past several years, the hard seltzer market has seen tremendous growth driven by consumers looking for low-calorie alcoholic beverages. Hard seltzer consists of sparkling water, alcohol, and natural flavors. As opposed to beer or sugary cocktails, hard seltzer is low in calories, carbs, and gluten. With many hard seltzer varieties containing less than 100 calories per serving, they provide a lighter drinking experience, making them very popular, especially during hot summer months. The Global Hard Seltzer Market is estimated to be valued at US$ 7.65 Bn in 2024 and is expected to exhibit a CAGR of 8.0% over the forecast period 2024 to 2030.
Key Takeaways
Key players operating in the Global Hard Seltzer Market Share are Hindalco Industries Ltd., Arconic Corp., Norsk Hydro ASA, Constellium N.V., Kaiser Aluminum, Alupco, Gulf Extrusions Co. LLC, Balexo Bahrain Aluminium Extrusion Company, QALEX. Key players such as Anheuser-Busch InBev SA, Mark Anthony Brands, and Boston Beer Company have seen tremendous success with their hard seltzer offerings and continue to expand flavor offerings to meet market demand.
The demand for hard seltzer is growing rapidly as health-conscious millennial consumers and casual drinkers switch from beer and sugary cocktails. Hard seltzer's low calories and simple ingredients make it a better option for active lifestyles and diets. Millennials, a major consumer group, are increasingly seeking low-calorie alcoholic drinks they can easily incorporate into fitness routines and diets.
Globally, the hard seltzer market is also expanding quickly. Companies are broadening distribution networks internationally to capitalize on the trend. Europe and Asia Pacific regions show strong growth potential with international beverage companies launching hard seltzer products and flavors tailored for regional palates. The global category is anticipated to surpass $15 billion by 2027 supported by continued expansion.
Market Key Trends
One key trend driving the hard seltzer market is the premiumization of products and flavors. With the category maturing, companies are releasing limited-edition flavors made from high-quality ingredients to attract new consumers and command higher price points. Unique organic flavors like lavender and exotic fruit varieties appeal to discerning drinkers' tastes. Premiumization allows hard seltzer brands to strengthen their value propositions as status beverages. This trend, combined with diversifying tastes, supports the rapidly growing and highly lucrative global hard seltzer industry.
Porter’s Analysis
Threat of new entrants: Entry is difficult due to the presence of established players and requirement of huge investments in infrastructure and distribution.
Bargaining power of buyers: Buyers have moderate bargaining power due to availability of substitutes like beer and other alcoholic drinks.
Bargaining power of suppliers: Suppliers have low to moderate bargaining power due to availability of substitute raw materials.
Threat of new substitutes: Threat of new substitutes is moderate as other low calorie alcoholic beverages can be considered as substitutes.
Competitive rivalry: Intense competition exists among existing players due to tough price wars.
Geographical regions
North America region accounts for the major share in terms of value currently. The region has witnessed strong demand for hard seltzers owing to rising health consciousness and preference for low alcohol by volume drinks among consumers.
Asia Pacific region is expected to witness fastest growth over the forecast period. Favorable demographic trends, rising disposable income and changing lifestyle and consumption patterns are some key factors driving demand for hard seltzers in countries like China, India and others in Asia Pacific. Increasing socializing habits and exposure to western culture is also supporting market growth.
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