In 2020, about one-third of all online consumers search for local businesses daily, with about 73% making at least a search once a week. Therefore, a strong digital presence and marketing makes sense as it will help a business capture more customers and create a good online presence. Whether it is a small business or a large corporation, promoting your business online is a great way to help reach growing online consumers. 

One major way to achieve this end-objective is through Google AdWords. Most people think that Google advertising is only about the ads appearing on the top and bottom pages. The thrust is that there is more to Google advertising that businesses can use to promote their business online. Why do it all alone? Go ahead and take the help of an AdWords agency instead of doing it on your own to make the job easier, faster and more result-oriented. 

Google Search Ads

It's one of the most popular and paid search results you will notice at the top and bottom of SERPs. They are mostly known as SEM or search engine marketing and the most common option for most people to promote their business brand online. Google Search Ads expose and promote your brand for customers looking for the same products or business as yours.

Google Video Ads

Did you know that Google owns YouTube? This gives them more freedom to advertise on YouTube videos which is another great way to reach more customers. The Google Video Ads are the ones you will see appear each time you click a video to watch, in the middle or at the end of the video. These video ads are hosted by YouTube and sometimes can include text ads appearing on the video as you watch. 

After Google, YouTube researched the second largest traffic of search leads worldwide. Therefore, if your target audience is searching for ideas or content related to your brand or business, modify your ecommerce digital marketing strategy to target those specific channels or terms. It will help you reach your target audience or customers while they are in the phase of their buying journey.

Google Display Ads

Have you ever searched a website on Google and noticed Ads showing on different sections of the site? These are Google Display Ads. They are the graphic or banner ads you will see on third-party websites. These websites are those in Google's Display Network; they place a code on their websites that allows Google to display these ads on the sites. However, the sites don't control the ads or which ones will appear. The choice is completely up to Google, and they base their choice on things like audience demographics, targeting settings and the content on the site. 

An AdWords Agency is most likely to be an expert in using Google Display Ads to target your customer audience, site visitors, and contacts based on intent, demographics, and interests. The agency will take away the guesswork and save you money and time. Their professionals have the experience to deliver data-driven campaigns that will give you maximum ROI.

Google Shopping Ads

These are the product listings you will notice at the top of SERPs. They usually have high-end media, including product photos, names, information, start reviews and pricing. Google Shopping Ads is a perfect option for a product-based online business. It will help put your products at the front and centre of the SERPs. It would help if you watched out for product cost and its impact on your ROI. 

A creative agency will use Google display ads to help customers interact and purchase products they want or need to buy. High-value products are more likely to get a higher ROI than low-value products. Your agency may ask you to give offers and discounts to attract customers for both low- and high-value products. Another way is to use targeted remarketing and tag targeted customers. 

Local Search Ads

You will notice these displays in Google Maps each time you search for a certain type of business. They usually appear on SERPs, especially for those searching for local, service-based businesses. These ads are ideal for brick-and-mortar businesses like hospitals, clinics, dentists, restaurants, schools, etc. 

An agency understands businesses are only looking to target customers near them as they are the likely audience seeking their services. The agency will have the experience to spruce up your eCommerce digital marketing campaign by using location to target and reach customers nearby. 

Google is one of the world's largest advertising platforms. It changes and updates its advertising options to incorporate more productive and successful ways for businesses and brands to succeed on their online platforms. Therefore, to give your business a competitive advantage, drive traffic and use these opportunities, learn how to use Google ads and their latest functions and features. A Google Ad Agency will help plan and execute your campaign to get the desired results.