The global art & craft materials market size was valued at USD 21.71 billion in 2023. The market is projected to grow to USD 30.89 billion by 2030, exhibiting a CAGR of 5.17% during the forecast period.
Art & craft materials are widely used by the students and artists in painting and decorating activities. These materials include a wide product range, such as colored pencils, crayons, and watercolors. The increasing interest of consumers in drawing and painting activities propels market expansion.
Fortune Business Insights™ mentioned this in a report titled, “Art & Craft Materials Market, 2024-2030.”
Information Source: https://www.fortunebusinessinsights.com/art-craft-materials-market-109031
Top Key Players Covered in the Art & Craft Materials Market:
- Faber Castell (Germany)
- Crayola LLC (U.S.)
- Fabbrica Italiana Lapis ed Affini S.p.A (Italy)
- STAEDTLER Mars GmbH & Co. KG (Germany)
- Newell Brands (U.S.)
- Colart International Ltd. (U.K.)
- Kokuyo Camlin Ltd. (India)
- DA VINCI PAINT CO (U.S.)
- General Pencil Company Inc. (U.S.)
- Langridge Artist Colours (Australia)
Segments
Increasing Teachers’ and Students’ Preference Toward Washable & Erasable Crayon Products Usage to Boost Marking Materials/Supplies segment Growth
Based on type, the market is classified into basic materials/supplies and marking materials/supplies. The marking materials/supplies segment held the largest art & craft materials market share in 2022 owing to the increasing preference of teachers and students toward washable and erasable crayon product types usage to change their paintings easily.
Rising Use of Art & Craft Materials across Households Aided Household Segment Growth
Based on type, the market is classified into educational institutes, offices, households, and others. The household segment dominated the market in 2022. The segment’s growth is attributed to the increasing use of art and craft materials, such as crayons, colored pencils, paints, markers, and watercolors across households for DIY (Do It Yourself) art projects and decorative products.
Rapidly Growing Supermarket and Hypermarket Chains to Boost Hypermarket/Supermarket Segment Growth
by Distribution, the market is categorized into hypermarkets/supermarkets, convenience stores, specialty stores, and online stores. The hypermarket/supermarket segment is expected to dominate the market during the forecast period. The segment’s growth is attributed to the rapidly expanding supermarket and hypermarket chains across countries.
Geographically, the market is studied across North America, Europe, Asia Pacific, the Middle East & Africa, and South America.
Report Coverage
The report offers:
- Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
- Comprehensive insights into regional developments.
- List of major industry players.
- Key strategies adopted by the market players.
- The latest industry developments include product launches, partnerships, mergers, and acquisitions.
Drivers & Restraints
Increasing Interest in Arts & Craft Activities to Boost Market Growth
The increasing interest in arts and crafts activities, such as drawing, painting, sculpting, and sketching, driving the arts and crafts supplies globally. The increasing awareness regarding many benefits of arts and crafts activities, including enhanced brain productivity, stress relief, enhanced brain productivity, and high confidence is aiding art & craft materials market growth.
However, the increasing popularity of digital art globally decreases the demand for art and craft materials, impeding market expansion.
Regional Insights
Increasing Number of Art & Craft Institutions to Boost Market Growth in North America
North America is expected to hold the largest market share during the forecast period. The growth is attributed to the increasing number of arts and crafts institutions driving the demand for arts & crafts materials across North America, especially in the U.S.
Europe is expected to grow considerably during the forecast period. The growth is attributed to the extensive attention to various artwork forms, such as abstract art, sculpture, oil painting, and drawing.
Competitive Landscape
Growing Key Players Investment in Research and Development to Boost Market Growth
The market for art & craft materials comprises several international and domestically renowned players. The increasing focus of these key players on research and development investments to develop new products featuring recycled materials to fulfill the consumers’ increasing demand to boost market expansion.
Key Industry Development
September 2021 – Crayola LLC., signed an agreement with BBC Studios to raise the reach of its Bluey coloring and activity products in Canada, the U.S., Australia, New Zealand, and the U.K.
